When Wipro uploaded its first video named Penguins and SOA story on YouTube(embeded below) on December 23, more than 1000 viewers viewed the page within three days. The animated clip uses Penguins and problem of constructing a housing structure to illustrate the benefits of the service-oriented architecture (SOA) technology. Viewers are provided a link to Wipro's website to get more information about the offerings.
Inspiring from the success of first video, Wipro is in process of making another Video on SOA to be uploaded in January 2009. The company is also planning to make similar films on like green IT and unified communications segments. Moreover, Wipro has recently paid to an official channel on YouTube to upload its videos.
Bangalore-based design firm Pepper Square is making such videos for Wipro and the budget for a single video production would be a little less than Rs.1 lakh. "Spending more would not make sense since the video clips on networking sites had a small shelf-life of about one to three months," Paul added.