Seeking to diversify its businesses, Nokia's planned foray into the highly competitive personal computer segment, promises to provide the Finnish mobile phone maker with good growth opportunities in emerging markets including India.
The company is all set to test the waters with the mini-laptop 'Nokia Booklet 3G'. "Nokia's strategy is to enter the PC market at the entry level, with seriousness and aggressiveness...It has good growth avenues for the company especially in markets like India where the desirability of computers is expected to increase in the days to come," Gartner Principal Analyst (Client Computing) Diptarup Chakraborti told PTI.
According to Chakraborti, there is much relevance for consumer PC in the Indian market and there would be lot many new buyers in the future.
He added that the entity has strong partners and brand equity in the mobile phone business.
The Windows-based mini-laptop would weigh 1.25 kilogram and has a battery life of up to 12 hours. "A growing number of people want the computing power of a PC with the full benefits of mobility," Nokia Executive Vice President Devices Kai Oistamo said last week while announcing the plan for the mini-laptop.
Monday, August 31, 2009
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