Adobe buys Omniture for $1.8 bn

Adobe Systems plans to pay $1.8 billion for fast-growing business software maker Omniture as the maker of Photoshop and Acrobat looks to turn around declining sales.

Adobe, which announced the deal on Tuesday as it reported lower quarterly sales and profit, has been struggling over the past year as the recession hurt technology spending and customers declined to upgrade older versions of its programmes.

The acquisition would give Adobe a new stream of revenue to offset that decline. Omniture charges customers fees based on monthly website traffic, so sales are less sensitive to economic swings than Adobe.

“There is no way Adobe can grow organically. This is a smart move,” said Global Equities Research analyst Trip Chowdhry.