Friday, June 26, 2009

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Micromax plans Rs 50cr design centre in Beijing

Gurgaon-based mobile handset maker Micromax is planning to set up a design centre in Beijing soon with an investment Rs 50 crore. The company, as of now, has outsourced its manufacturing of mobile phones in China, while research and development (R&D) is done out of the centre in Gurgaon. “We will initially employ 70-80 people in the Beijing centre. This centre will reduce the development time of mobile phones and help us deliver the handsets in less time,” Micromax’s business director Vikas Jain told to media.

The company employs 40 people in its R&D centre in Gurgaon. He said the company is also contemplating manufacturing of mobile phones in its facility in Baddi, Himachal Pradesh. It already has about 18 mobile handsets in its portfolio and plans to launch two models every month in the near future. The company has introduced mobile phones in all segments — from high-end to basic handsets, priced in the range of Rs 1,750-Rs 16,000. Micromax claims to sell 500,000 mobile phones every month in tier-II and tier-III cities. Jain said the company would focus in metros this year and invest Rs 50 crore in advertising campaigns.

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