Wednesday, April 29, 2009

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Adobe launches offensive against software piracy

In collaboration with local law enforcement and government authorities across the country, Adobe Systems Incorporated has launched one of its largest initiatives to battle software piracy.

The initiative includes 25 civil enforcement actions recently conducted across six major cities and other key locations in India. Organisations suspected of unlawfully using Adobe software are potentially liable for both civil and criminal penalties, including payment of damages.

The enforcement actions recently undertaken on behalf of Adobe encompassed a cross-section of users within commercial institutions, the IT and BPO industry, and other organisations dealing with creative content.

Each year, software companies worldwide lose over $47 billion in revenue to piracy, according to research conducted by the Business Software Alliance.

Commenting on the drive, Sandeep Mehrotra, sales director, Adobe India, said, "Our first priority is to inform and excite our customers about the power of Adobe creative and business solutions. At the same time, we educate our users on Adobe licensing programmes and the concept of software asset management to ensure they are working within the purview of law. Where we find flagrant violations of our intellectual property, we will take legal action against both the distribution channel and purchaser to protect our rights."

With corporate governance in the limelight, more and more organisations are embracing software asset management to ensure peace of mind and business integrity.

Adobe is actively engaged with various industry bodies working on educating companies on the importance and value of software asset management.


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