Tuesday, July 16, 2013

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Apple hiring smartwatch talent

Sources claim Apple is looking for help in getting its first wearable technology device ready for a 2014 launch. An article in the Financial Times claims that Apple has been encountering "hard engineering problems that they're unable to solve" and as a result is set to start recruiting new blood with wearable technology experience in order to get the so-called ‘iWatch' project back on track. According to sources quoted by the publication, Apple is aiming to get the product out by the end of 2014.

Most rumors surrounding the highly-buzzed device have pointed to a 2013 launch date as have similar reports focused on Apple's closest competitors, i.e., Microsoft, Samsung, Google and, to a lesser extent, LG, all of which have been officially or unofficially confirmed as developing similar devices for a 2013 launch.

If the report turns out to be accurate -- and the FT has a pretty good track record, being one of the first publications to report on iTunes radio and the obstacles it was encountering -- Apple will also have the benefits of seeing what the competition is up to and tweaking its device to suit. However, with the current rate of consumer technological advances, the wearable computing may already be mainstream by the time the iWatch launches.

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