Kenexa set for major re-branding

Kenexa, the Pennsylvania (Wayne)-headquartered holistic HR solutions company with its global development centre at Vizag has taken up a major re-branding exercise, with focus on talent and work environment.

Ed Hurst, management consultant, Kenexa said, “We are now trying to help our clients to define what talent they require and develop effective ways of attracting, selecting, on-boarding, managing and developing individuals.

We are also focusing on understanding and creating work environments that will transform performance and business results. We have also brought in a unique approach to leadership development.” Hurst explained, “Our new solutions focus on how people can contribute to organisational success. This is a broad yet focused endeavour.”

At present, Kenexa operates in 18 countries. It has recently set up two offices in Vizag and Hyderabad. “When we foray into a new territory, we spend heavily on R&D. We invested $36 million in 2008 and in 2009, we have already spent $40 million in 2009,” he said.