Nike to realign operations, cut workforce

Athletic-shoe maker Nike plans to reorgainse its Nike Brand into a new model consisting of six geographical areas across the globe, with an increased focus on the core category business. Previously, the marketing of the brand was organised between just four regions globally.

As per the new plan, Nike would now operate in six regions of North America, Western Europe, Eastern / Central Europe, Greater China, Japan and Emerging Markets. The prior marketing model of Nike was based on four regions, that included US, Asia Pacific, Europe and Middle East & Africa.